The role of your website is changing — from a destination to a data source.
AI-first search is here. Tools like ChatGPT and Google’s AI Overviews are reshaping how, where, and if users ever land on your site.
But here’s the upside: when they do, they’re more informed — and more likely to... See more
Most people think AI makes you lose yourself. That it kills taste. That algorithms flatten us into sameness, rewarding short attention spans, cheap aesthetics, and dopamine over... See more