“WHO, not how”. Instead of facing a problem and thinking, “HOW can I solve this?” Ask yourself, “WHO do I know that can solve this?”

“When you focus on relationships, you’re focused on helping instead of selling. You win more of the work directly in front of you. You create demand for the higher value work you want to do for the clients you want to do it for. And when this flywheel of success starts spinning, everything becomes effortless.”

– Mo Bunnell

One benefit of founding ConvertKit (soon to be Kit) is I get a front row seat to what’s working for the most successful creators.