Omnichannel Social: How the Pandemic Transformed Social Products

Sudden shelter-in-place on a mass scale has created new emotional and social needs, which are rapidly thawing the inertia of our social media ice age. What we are finding — and what the next wave of social is already demonstrating — is that it is possible to create shared, intimate moments and experiences online that are no longer dismissed as “les... See more

That horizon is massive and inevitable. We can take lessons from the evolution of social media to will a new multiplayer future of shopping into existence and change for the floundering paradigm forever.