Olympians Are Getting Loads and Loads of Gear

updated 2mo ago

Athletic apparel brand NOBULL is leaning into influencer partnerships amidst the coronavirus crisis, recognizing an opportunity to rally its community and to keep people moving while safely complying with shelter-in-place laws.
from Influencer marketing isn't dead by Web Smith
sari added
One example: the NCAA just changed its likeness rules, meaning that athletes can now earn income as creators. Big-name college stars—many with hundreds of thousands or even millions of fans—can earn income through YouTube, TikTok, Instagram, Patreon, and other platforms.
from The Intersection of Fintech & the Creator Economy - Digital Native by Rex Woodbury
sari added
Social media entrepreneurs have rushed to find ways to make money from stars on popular platforms like TikTok. West of Hudson Group, for one, operates a network of content houses where many prominent young influencers live.
from TikTok Mansions Are Publicly Traded Now (Published 2020) by New York Times
sari added

from Influencer marketing isn't dead by Web Smith