Ogilvy on Advertising

In print advertisements, your headline is the most important element. The other day I saw one headline produce five times as many orders as another. If your headline promises your strongest and most distinct benefit, you are on your way to success. Good photographs of your product cost more than bad ones, but they also sell more. When you want to s

First, study the product you are going to advertise. The more you know about it, the more likely you are to come up with a big idea for selling it.