added by sari · updated 2y ago
Ogilvy on Advertising
- The headlines which work best are those which promise the reader a benefit
from Ogilvy on Advertising by David Ogilvy
sari added 2y ago
- Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points.
from Ogilvy on Advertising by David Ogilvy
sari added 2y ago
- Down with committees Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives. By attempting to cover too many things, they achieve nothing. Many commercials and many advertisements look like the minutes of a committee. In my experience, committees can criticize, but... See more
from Ogilvy on Advertising by David Ogilvy
sari added 2y ago
- Some copywriters write tricky headlines – double meanings, puns and other obscurities. This is counter-productive. In the average newspaper your headline has to compete with 350 others. Readers travel fast through this jungle. Your headline should telegraph what you want to say.
from Ogilvy on Advertising by David Ogilvy
sari added 2y ago
- Never allow two people to do a job which one could do. George Washington observed, ‘Whenever one person is found adequate to the discharge of a duty by close application thereto, it is worse executed by two persons, and scarcely done at all if three or more are employed therein.
from Ogilvy on Advertising by David Ogilvy
sari added 2y ago
- The most effective leader is the one who satisfies the psychological needs of his followers.
from Ogilvy on Advertising by David Ogilvy
sari added 2y ago