Ogilvy on Advertising in the Digital Age

we’ll need to return to David Ogilvy to explain it. Part of his influence comes from two books, Confessions of an Advertising Man (1963) and Ogilvy on Advertising (1983), which laid out his approach to advertising, and how clear, resonant language and crisply executed graphic design could turn a mere commodity into something desirable. But the book... See more

"Nonsense," you might say. "At the end of the day, you need to sell something; narratives are not enough." But aren't they? Another difference between the old world and ours is that we no longer sell things. In the past, the content was used to sell stuff: Executives from manufacturing companies got their TV channel buddies to produce Soap Operas i... See more

We are getting closer to a consumer-controlled world, and every company that spends money on advertising will be forced to find a new way to do business.