Ogilvy on Advertising

How to Write a Good Advertisement

Victor O. Schwab

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Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER: (One Man's Journey to Hell's Kitchen and Back)

Jeffrey W. Sass

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Made to Stick

Dan Heath

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Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath • 1 highlight

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Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter

Eddie Shleyner • 1 highlight

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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)

Robert W. Bly

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