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Scientific Advertising

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How not to Plan: 66 ways to screw it up

APG Ltd

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The Adweek Copywriting Handbook

Joseph Sugarman

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Brand Gap, Revised Edition, The

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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)

Robert W. Bly

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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Al Ries, Laura Ries

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