Off the clock with Overtime: Company Policy's creative playground ...

For an engineer or an advertising professional to be creative was not simply to be productive, though it was that, but also to model oneself not on the machine but on the artist or poet. It was to pursue work with an intrinsic motivation, a passion for the act of creation. It was to be more human. Though this didn’t necessarily change anything abou

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I define “creative risk” as the wild ideas in our mind’s eye that we would love to pursue, but don’t because the cost (time, money, reputation...) is too much to bear. As a result, we play it safe in the form of making sequels in Hollywood, emulating successful campaigns in advertising, and “staying in our lane” or what we’re comfortable with in ou... See more

Our interfaces should facilitate prose-sculpting, meaning-architecting, memory-augmenting, and inspiration-harvesting—all grounded in sources we love and trust. Just as calculators shifted math from rote computation to conceptual exploration, AI can nudge creative work toward the things humans are uniquely good at: thinking and feeling deeply.

As calculators shifted math from rote computation to conceptual exploration, AI nudges creativity towards the uniquely human - the emotional, the ethical, the culturally resonant. It’s not a duel at dawn with paintbrushes or pianos but a partnership, with AI as the trusty sidekick, expanding the canvas of human expression.

For creatives, it’s import... See more