Off Kilter 141: World’s Most Expensive Scuba Mask.
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Off Kilter 141: World’s Most Expensive Scuba Mask.
Marketing is about making soulful bets. If you’re not purchasing cosmic lottery tickets somewhere you’ll never rise above the noise.
He pulled every ad that sold coins. A terrifying move shutting off his only source of leads. He replaced them with full-page ads in The Wall Street Journal and Barron’s that sold...
Nothing.
Instead, they offered free educational guides. He held nothing back, giving away his most valuable secrets.
Nothing.
Instead, they offered free educational guides. He held nothing back, giving away his most valuable secrets.
- “How To Grade Properly”
- “How To Spot Counterfeits”
- “Ho
How to Hear "When Can We Start?" Instead of "Can You Do Better on Price?"
This is Sam Parr.
Got a job at Airbnb. Then they found out he had a drug/alcohol problem & got arrested. Gone.
Later: Sold his newsletter for ~$20M at 31
12 lessons from the world's most aggressive marketer who doesn't give a f*ck: https://t.co/lCpYbJMKur