Off Kilter 141: World’s Most Expensive Scuba Mask.
invencion.com
Off Kilter 141: World’s Most Expensive Scuba Mask.
A client and I were recently analysing the surprising success of the canned water brand Liquid Death, now valued at over $700 million. In case you’re not familiar with it, Liquid Death is notable because the entire brand is essentially one big joke – it’s water (obviously a pure and healthy substance), presented in a “dangerous” heavy metal kind of... See more
alex • Taste: The secret ingredient - Basic Arts
Historically, luxury was expressed in the soaring vaulted ceilings and dazzling stained glass of a cathedral; now, luxury is in a piece of technology so perfect that it seems human hands cannot possibly have created it. Luxury is the market equivalent of feathers on a bird. It’s irrational and sexual, and it easily overwhelms the killjoy, rational ... See more
Dirty Furniture • TELL ME, DO YOU INTEND TO FUCK IT?
Perhaps you’re wondering why anyone should bother researching people’s tastes in things they’ll most likely never own. These material fantasies may not be the best indicators of future sales of real Ferraris and lions, but like the braces in Bangkok, they can show you what brands and qualities people want to be associated with, even if they can’t h
... See moreSimon Steinhardt • Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers
in a transparent, overpopulated world where we spill our inner lives online, more than ever the concept of “privacy” and “exclusivity” has become the greatest luxury of all.
Martin Lindstrom • Small Data: The Tiny Clues That Uncover Huge Trends
Best in class: 7 brands that seem to get it right-- what they're nailing, and what to take notes on.
Azora Zoe Paknad1strodeo.substack.com