Ode: How to Tell a Great Story
What are the key stories or examples that help make the point? Stories -- as long they’re interesting, relevant, non-rambling and fairly succinct -- are time-honored ways to communicate your points.
Vic Johnson • How To Write a Book This Weekend, Even If You Flunked English Like I Did
Bernadette shares ten things that good stories do; if the story you’re telling yourself (and others) doesn’t do these things for you, you might need to dig deeper and find a better story, one that’s more true and more effective. Good stories: 1. Connect us to our purpose and vision for our career or business. 2. Allow us to celebrate our strengths
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
The best story wins. Not the best idea, or the right idea, or the most rational idea. Just whoever tells a story that catches people’s attention and gets them to nod their heads is the one who tends to be rewarded.
Zoho Campaigns
Persistent, consistent, and frequent stories, delivered to an aligned audience, will earn attention, trust, and action.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Humans like stories. They're one of the major ways we make sense of the world.
Étienne Fortier-Dubois • History in the Space-Time Continuum
if the story is compelling and addresses basic desires like fear or power or acceptance, it might just be embraced.