Ode: How to Tell a Great Story
AJ Tibando
1d
When I started writing, my sister gave me this advice:
“Don’t tell people what to think, why it matters or what they should do about it - just tell them your story. Talk about what you learned but don’t tell them what they should learn. They’ll either learn it by listening or aren’t interested in learning. And if they’re not interested, ... See more
1d
When I started writing, my sister gave me this advice:
“Don’t tell people what to think, why it matters or what they should do about it - just tell them your story. Talk about what you learned but don’t tell them what they should learn. They’ll either learn it by listening or aren’t interested in learning. And if they’re not interested, ... See more
Substack • Home | Substack
Bernadette Jiwa has written half a dozen extraordinary books that humanize the too-often industrialized craft of marketing.
In Story Driven, she makes it clear that if we merely try to fill a hole in the market, we’re doomed to a cycle of rearview-mirror behavior. We’re nothing but a commodity in the making, always wary of our competition. We have ... See more
In Story Driven, she makes it clear that if we merely try to fill a hole in the market, we’re doomed to a cycle of rearview-mirror behavior. We’re nothing but a commodity in the making, always wary of our competition. We have ... See more
Seth Godin on Your Story
Successful brands—individuals and companies—see themselves as storytellers first. They go to where their audiences are living their lives and, once there, create authentic, personal, and passionate stories that are tailored to fit the way their audiences consume content.
Carmine Gallo • The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
I’m asking you to invent an entirely new story that is framed around the worldview of an underserved community.