Ode: How to Tell a Great Story
Stories that resonate are the ones that sit with the stories we already believe and value.
Seth Godin • Decoding ‘story’
The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
amazon.com
This is the trick to telling a big story: it cannot be about anything big. Instead we must find the small, relatable, comprehensible moments in our larger stories. We must find the piece of the story that people can connect to, relate to, and understand.