Bernadette Jiwa has written half a dozen extraordinary books that humanize the too-often industrialized craft of marketing.

In Story Driven, she makes it clear that if we merely try to fill a hole in the market, we’re doomed to a cycle of rearview-mirror behavior. We’re nothing but a commodity in the making, always wary of our competition. We have... See more

The strange thing about Moth stories is that none of the tricks we use to make ourselves loved or respected by others work in the ways you would imagine they ought to. The tales of how clever we were, how wise, how we won, they mostly fail. The practiced jokes and the witty one-liners all crash and burn up on a Moth stage.

Honesty matters.

... See more