Obsessed: Building a Brand People Love from Day One

Ultimately, their alignment with these brands says something about themselves.

days. These are the ones who come out swinging, and it isn’t long before people have a hard time remembering the world without them.

In most cases, UX is now more about elegance and simplicity than a major overhaul of how people are accustomed to having things function.

It never seems like they’re trying to sell you something, or convince you of something; instead, it feels that you’re in a relationship based on a shared set of values.

Brand needs to be ingrained in a business’s very reason for being, which is why it’s so important to get it right from the beginning.

People aren’t making choices based on what their parents always bought—they’re seeking out companies that align with their core beliefs and to which they can relate on a human level.

The problem is that you can have an amazing product, and a big vision, but without a focus on brand from the beginning, it’s going to fall flat.

look at how tension and surprise play a critical role in today’s brand playbook.

The single most important question we ask in our first conversation with founders is not how their business works, or who their competition is, but what the problem is that they are solving for people.