Research continues to show that while online shopping continues to grow across most demographics, the youngest customers, Gen Z’s remain very comfortable shopping in-store, particularly if it includes a high level of experience, both through tech and touch. Walker Sands research shows 59% of 18 to 25-year-olds prefer a “brand experience”, but it be... See more

Artsy’s recent Art Collector Insights 2023 report discovered that, amid a period of economic uncertainty, respondents placed a high importance on purchasing prints.

Collectors are keeping pace, continuing to buy art online. Some 59% said they purchased art online in 2024, with 73% of those saying that they purchased as much or more art online in 2024 compared to 2023.

Leading print publisher Two Palms echoed Erdos’s sentiments. “Prints are an excellent way for new collectors to dip their toes into buying,” said Alexandra Slattery, sales director at the gallery. “You can find prints at any price point, from a few hundred dollars to a few hundred thousand.”