Research continues to show that while online shopping continues to grow across most demographics, the youngest customers, Gen Z’s remain very comfortable shopping in-store, particularly if it includes a high level of experience, both through tech and touch. Walker Sands research shows 59% of 18 to 25-year-olds prefer a “brand experience”, but it... See more

Barriers to entry for his peers, Palley explained, include a sense of ignorance. “We’re used to seeing everything online — click to browse and click to buy — and there is huge transparency and the commercial art world is very opaque and hard to navigate.”

“That doesn’t work for us,” Palley continued. “My generation, we want to see numbers, we want... See more