Nudge: The Final Edition

The study also found that only 0.1 percent of users would freely consent to be tracked by third parties if websites offered them a genuine informed opt-in choice.

When a tragedy of the commons is involved, the standard remedy is coercion, agreed to by all.

choice architect is not encouraging or discouraging any particular choice, but instead is just making the process of deciding and implementing as easy as possible.

We interpret the statement “I should be saving [or dieting, or exercising] more” to imply that people would be favorably disposed to strategies that offer to help them achieve these goals. In other words, they are open to being nudged. They might even be grateful.

Think of this as a hurdle the consumer has to jump over to get the deal. In the case of rebates, the hurdle consists of the sludge involved in redeeming the coupon.

The Reflective System is more deliberate and self-conscious.

In economics (and in ordinary life), a basic principle is that you can never be made worse off by having more options, because you can always turn them down.

Some great bookstores prosper not only because they curate well but also because they give customers a terrific experience, full of surprises, serendipity, and delight,

It is particularly hard for people to make good decisions when they have trouble translating the choices they face into the experiences they will have.