Libertarian paternalism is a relatively weak, soft, and nonintrusive type of paternalism, because choices are not blocked, fenced off, or significantly burdened.

it. If the default fund is terrific and can work well for most participants, or if the choosers are likely to blunder, then it might make sense to encourage people to select the default. If the creators of the default fund are not really experts, if the choosers know a lot, and if the situations of different choosers are relevantly different, then

Being truly bilingual means that you speak two languages using the Automatic System.

improving one aspect of the choice architecture: how information is collected and made available to consumers. We call this Smart Disclosure.

this argument is flawed, both logically and empirically.

Telling people that a new norm is emerging—say, in the domain of sustainability—can create a self-fulfilling prophecy.

The choice architect can force the choosers to make their own choice!

When lotteries are used to motivate people, it is important to get the details right. Participants are likely to find a lottery more enticing if they find out whether they would have won.

The idea is that you want the signal you receive (the stimulus) to be consistent with the desired action.