Nudge: The Final Edition
If you want strong and immediate reductions, taxes can definitely get us there; everything depends on their size. The higher the tax, the greater the reduction in emissions. In view of the magnitude of the problem, a low or nominal tax would be tough to defend.
Richard H. Thaler • Nudge: The Final Edition
Such strategies work well if the risk of submitting to temptation can be anticipated, and removing the temptation is feasible.
Richard H. Thaler • Nudge: The Final Edition
By offering the experimental group the financial aid up front, the researchers managed to flip the traditional college application timeline:
Richard H. Thaler • Nudge: The Final Edition
higher priority to wait-list candidates with first-degree relatives whose organs were donated at their death.*
Richard H. Thaler • Nudge: The Final Edition
Energy Paradox 17: Consumers, who are Humans, decline to spend an extra $100 on a more energy-efficient washing machine that could save them much more than that in just a few years.
Richard H. Thaler • Nudge: The Final Edition
Their Automatic Systems triumphed; the signal emitted by that big wooden handle simply could not be screened out.
Richard H. Thaler • Nudge: The Final Edition
people have a general tendency to stick with their current situation.
Richard H. Thaler • Nudge: The Final Edition
Sometimes friends can adopt such betting strategies together.
Richard H. Thaler • Nudge: The Final Edition
campaigns, that permitted or encouraged people to reveal long-silenced anger and outrage.