Nudge
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
amazon.com
Our premise was simple. Because people are Humans, not Econs (terms we coined for Nudge), they make predictable errors. If we can anticipate those errors, we can devise policies that will reduce the error rate.
Richard H. Thaler • Misbehaving: The Making of Behavioral Economics
The Loop: How Technology is Creating a World Without Choices and How to Fight Back
amazon.com