“Most organizations initially adopt an account-based strategy to improve critical business results, such as pipeline efficiency, retention, expansion, and customer lifetime value.

Why did your best customers initially come to you? What business problems were they facing? What results were they looking to achieve?

I also learned that customer success was much broader than the customer success function itself, because I managed all the internal teams responsible for enabling a successful customer. I learned where customer success needed to integrate and share metrics with other functions within the company to amplify its ability to be effective, impactful, an