Notion – The all-in-one workspace for your notes, tasks, wikis, and databases.
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Notion – The all-in-one workspace for your notes, tasks, wikis, and databases.
but you can gain more customers for next month, keep them longer by lowering your churn rate, and you can increase the value (the ARPA) of each of your customers. So, technically, that’s ACQUSITION, RETENTION, and EXPANSION. Want an easier way of saying it? Get More Customers, Keep Customers Longer, and Make Customers More Valuable over time.
Dan Martell • Software as a Science: Unlock Limitless Recurring Revenue Without Losing Control
Ask three basic questions about your customers: 1. Who are the most profitable customers? 2. Within that group, which customers have the highest profit growth potential? 3. What mix and level of investments are needed to meet those cus tomers’ needs efficiently and enable profit growth to occur?
Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
Customers: What is your customer potential, and how do you tap it fully?