What is a Design Culture?

to make us aware, before I go on to discuss contemporary design in some detail, of the complex entanglement of science, materials, technologies, capitalism, and culture that makes up the matrix of modern design. My second goal, more pertinently for now, is to highlight the social and cultural histories of the body that surround all design, the fact

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- The problem is one of content. The misconception is that without deep content, design is reduced to pure style, a bag of dubious tricks. In graphic-design circles, form-follows-function is reconfigured as form-follows-content. If content is the source of form, always preceding it and imbuing it with meaning, form without content (as if that were ... See more

We reject the shallow conformity of the engineering mindset, the stifling constraints of form following function, the illusion of minimalism, and the monotony of linearity.

In their place, we rediscover artistic principles rooted in tangibility, natural forms, the unicity of objects, and the texture and materiality of the physical world.

We impose ae... See more