What is a Design Culture?

We are surrounded by remarkable technological advancements, advanced tooling and infrastructure. However, without accounting for culture or desire, these tools fall flat, lacking the spark that transforms pure functionality into meaningful creations. Successful design goes beyond the superficiality of aesthetics and the pragmatism of functionality—... See more

When I use the term design, I refer to the act of intentionally generating something new, something that responds creatively to the specific needs and opportunities of a business, its customers, and its employees. I do not mean implementing yet another off-the-shelf, currently popular program of the week. For this reason, I focus on the overarching

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That ability of the designer to imagine an alternative is hugely important. A democratic society has to be about choosing between legitimate options, and designers should be in the role of manifesting, visualising and expressing those legitimate alternatives.

to make us aware, before I go on to discuss contemporary design in some detail, of the complex entanglement of science, materials, technologies, capitalism, and culture that makes up the matrix of modern design. My second goal, more pertinently for now, is to highlight the social and cultural histories of the body that surround all design, the fact

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We reject the shallow conformity of the engineering mindset, the stifling constraints of form following function, the illusion of minimalism, and the monotony of linearity.

In their place, we rediscover artistic principles rooted in tangibility, natural forms, the unicity of objects, and the texture and materiality of the physical world.

We impose ae... See more