Search engines — the window into the web for many people — top their results with pages containing thousands of words of auto-generated nothingness, perfectly optimized for search engine prominence and to pull in money via ads and affiliate links while simultaneously devoid of any useful information.

Social networks have become “the web” for many... See more

Slop is the newly popular term for the garbage you see in tweets, LinkedIn posts, YouTube videos, and websites more broadly that is so superficial, mediocre, and banal that the only reason people could possibly create it is to drive some metric they’re optimizing for: likes, views, clicks, whatever. Making slop has only gotten easier with AI, but... See more

Consider the recent flood of AI-generated content across our social platforms, from evocative, shockingly constructed homes to cozy-maxxed cabin interiors and totally invented species of cuddly animal (really, an entire genre of baby lambs and pigs and puppies slightly tweaked into surreally adorable creatures). Dumb, worthless stuff. Sticky stuff... See more