Notes on scale + quality

As anything scales too effectively – from restaurants and ad agencies to social networks and search engines – the market opens for more non-scalable alternatives. Once Starbucks opens on every block, we crave the artisanal coffee shop. There's the identity piece of it, where we want some degree of distinctiveness. But there's a practical side too: ... See more

Agriculture was a tremendous invention – it got people fed and freed them to do many things. But agriculture – taken to the extreme in the pursuit of profit leads to a sick and obese population and industrialized farms with little regard for the environment or animals. And in response to that, we now have amazing artisanal and healthy food choices ... See more