
Notes on scale + quality

Pursuits That Can’t Scale
open.substack.com
Scaling is Sexy. But Steady is Sacred.
I get the allure of scaling. I’ve read the books. I know the frameworks. Frame, floor, focus. Set the impossible goal, find the impossible timeline, and go all in.
But I’m not trying to build an empire.
I’m trying to build a life.
I’m not chasing millions.
I’m creating margin.
I want to stay a UX designer.
I want to