Notes on Consumer Crypto | Aug 17, 2024

No doubt there are many unanswered questions. The technology to enable this new model still has a way to go and, for it to be useful for most creators, it will have to become a whole lot less “crypto-y.” Web3 is growing fast, but most creators and consumers just want to create and consume content without having to dive too far down the rabbit hole.... See more

By 2027 crypto has reached over 2 billion users and surpassed $30 trillion in total market value. While I’d prefer to continue postulating on new use-cases and emerging behaviors this technology enables, the goal of this exercise has always been to project the most likely outcome given the priors. The excitement and novelty of new developments thro... See more

As we enter the web3 paradigm, there is massive potential to align incentives across consumers and brands in a way that has not been possible before, creating opportunities for co-creation and co-ownership, powered by crypto rails (ex: NFTs and social/community tokens).