Notes & Highlights for How to Grow Your Small Business by Donald Miller

The six areas we addressed to professionalize our operation were: Leadership: We cast a vision for our company that included three economic priorities (chapter one) and made sure every role in the company supported those priorities. Marketing: We clarified our marketing message and invited our customers into a story (chapter two) in which their pro

Since my job is usually to “get more customers” in most of my companies, advertising is what I focus on. This book, for example, was written exclusively in that open to goal time block. Why? Because it’s an asset that can bring me more companies.