Not everyone needs to be talking to customers
Many deciders, team leaders, or product managers will emphasize the importance of communication between teams, the great value of varied perspectives, and getting a mixed group of people around the table. They’ll praise team members for being the glue or the cement, the more fluid connectors between the “bricks” of specialists. But they usually lea... See more
Patrick Tanguay • Generalists
Product trios should interview together. Some teams prefer to let one role, usually the product manager or the designer, be the “voice of the customer.” However, our goal as a product trio is to collaborate in a way that leverages everyone’s expertise. If one person is the “voice of the customer,” that role will trump every other role.
Teresa Torres • Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
We expect every product manager to be actively talking with customers and really spending a lot of time understanding customers. But it’s not just a product management thing. Engineers are expected to be talking with customers as well.