Normcore Was Always a Misunderstood Fantasy | SSENSE
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Normcore Was Always a Misunderstood Fantasy | SSENSE
normcore design treats its form as simply a product of social or material conditions. It embraces these conditions because they exist, not because they’re good. Goodness (virtue) comes from this honesty.
Libby Marrs • Post-Authentic Sincerity a Premium Generic Essay
algorithmic feeds had made it harder to figure out her own style preferences.
Kyle Chayka • Filterworld
It makes sense that norms are shifting in this direction as Gen Z’s influence spreads. Raised on social media, with access to once illicit bad-taste touchstones like Rocky Horror just a click away, they’ve largely replaced IRL subcultures with a constellation of aesthetics—cottagecore, dark academia, Y2K—to be performed, then discarded or demoted t... See more
time • Welcome to the Era of Unapologetic Bad Taste
Kids are not failing by wanting to be cottagecore or meatcore or this new preppy. It’s the culture available to them that is failing, by no longer being able to connect any of these categories with lived experience or social meaning. Kids, in all their blowzy creativity — the same creativity that invented movements from Romanticism to hippiedom to
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