Non-Obvious 2018 Edition: How To Predict Trends and Win The Future

people are turning to more approachable curators of news to help explain the world in a more human voice—like a slightly opinionated but non-judgmental big sibling who is always in-the-know.

Repurpose long experiences. Many experts struggle with the notion that you can take something that requires mastery and turn it into smaller and easier to understand sections. This is a belief that must be conquered. There is always a way to take the complex and make it easier to digest. Start by taking an inventory of major work processes, initiat

As a consequence of eroding trust in media and institutions, people are engaging in a personal quest for the truth based on direct observation and face-to-face interaction.

Anytime truth feels out of reach, people tend to look into the past to products and services that were more trustworthy. In 2016 we first wrote about a trend we called Strategic Downgrading to describe how people sometimes opt for the older and less digital versions of products because they prefer the experience. Nostalgia in this sense, offers a p

even a headline can mislead a large group of people, sparking a growing need for objective ways to confirm the accuracy of the news we read.