Non-Obvious 2017: How To Think Different, Curate Ideas and Predict The Future

The secret is in the middle: to be Obvious in Non-Obvious ways, or to be Non-Obvious in Obvious ways.

He would share the formula he had worked out with his editor years ago: have a provocative point of view that overturns conventional wisdom, back it up with robust data or compelling case studies, and c) draw broadly applicable insights and implications that are useful for as wide of an audience as possible across multiple industries.