Non-Obvious 2017: How To Think Different, Curate Ideas and Predict The Future

Being thoughtful means taking the time to reflect on a point of view and share it in a considered way.

At least 50% of pundits seem wrong all the time. It’s just hard to tell which 50%.

REAL LIFE ADVICE (3 WAYS TO THINK MORE ELEGANTLY TODAY) Start with the Obvious

Discovering trends takes a willingness to combine curiosity with observation and add insight to create valuable ideas that you can then test to ensure they are valid.

Trend curators don’t seek needles, they gather the hay and then create the needle to put into the middle of it.

The real problem is that the customer loyalty industry – where brands are encouraged to fund and launch complex loyalty programs and dream up new opportunities to reward customers – is not necessarily adept at creating or encouraging active brand loyalty. Satisfied customers are not the same as loyal customers. Good performing satisfied employees a

Elegance In Science, argues that elegant proofs or theories have most or all of the following features: they are simple, ingenious, concise and persuasive;

Millennials didn’t invent the second job, they just branded it. The side hustle offers something worth much more than money: A hedge against feeling stuck and dull and cheated by life. This psychological benefit is the real reason for the Millennial obsession. ...in the best-case scenario, your side hustle can be like a lottery ticket, offering the

Being fickle means capturing ideas without needing to fully understand or analyze them in that same moment.

The Laws Of Simplicity by John Maeda –