Identifying new sales leads. Increasing search traffic. Turning members into advocates. Integrating the community into the sales funnel. Collecting great case studies for our sales/marketing teams.
Richard Millington • Build Your Community: Turn your connections into a powerful online community
I sometimes think about communities as human search engines. Groups with trusted relationships and a healthy sense of belonging are a great way for people to answer questions in their lives. And in fact, that’s what many people use communities for. We regularly work with communities of change-makers and most activities in the online forums are sear... See more
Fabian Pfortmüller • Communities = human search engines?
The truth is that most brands that matter, and most organizations that thrive, are primed by advertising but built by good marketing. They grow because users evangelize to their friends. They grow because they are living entities, offering ever more value to the communities they serve. They grow because they find tribes that coalesce around the cul
... See moreSeth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
