If everyone is busy making everything,

how can anyone perfect anything?

We start to confuse convenience with joy.

Abundance with choice.

Designing something requires focus.

The first thing we ask is:

What do we want people to feel?

Delight.

Surprise.

Love.

Connection.

Then we begin to craft around our intention.

It takes time.

There are a thousand no’s for... See more

His gift was communicating this vision with infectious enthusiasm while maintaining craft in every detail. He spent hours equally on factory floors and at sales shows—examining the technical through to the tactile. This isn’t just perfectionism that AI could replicate; it was a distinctly human integration of engineering pragmatism, market... See more