THE WAY WE CONSUME INFORMATION IS CHANGING

Unlike cable TV, platforms like YouTube, TikTok, Meta, and X offer real-time content and diverse formats. Some key shifts:

1. Sports events moving to streaming platforms

Traditional broadcast isn’t the default anymore. Platforms like Netflix, Prime Video, and Apple TV+ are acquiring live sports rights, giving fans more flexibility and control over how they watch.

2. Real-time political updates on X

During the U.S. election, major updates broke first on X. Politicians, journalists, and citizens shared real-time commentary, bypassing traditional filters. Social platforms are now primary sources of news.

3. Documentary-style content on YouTube

Creators are producing deep-dive, high-quality documentaries on niche topics—from internet culture to true crime—rivaling traditional networks in storytelling and production.

4. TikTok as a search engine

Gen Z is using TikTok to search for everything—restaurants, study hacks, news. Visual, short-form content is replacing text-based searches.

5. Podcasts replacing traditional interviews

Podcasts like The Joe Rogan Experience, Call Her Daddy, and SmartLess are driving long-form conversations that outperform late-night talk shows in engagement and relevance.

6. Livestream shopping goes mainstream

Influencers and brands are selling products live on TikTok and Instagram. It’s shopping as entertainment—and it’s booming.

7. Artists going viral without labels

Artists like Ice Spice and Lil Nas X went viral on platforms like TikTok and SoundCloud, bypassing traditional gatekeepers and building careers off of one breakout moment.

The media landscape isn’t changing, it has already changed.

The Audio Revolution, Part One