No One Can Find a Job Because LinkedIn Is a Social Network
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No One Can Find a Job Because LinkedIn Is a Social Network
People are sensing a big shift: individual voices are more powerful than brands; people want to follow people, not company pages or even publications.
5 Lessons From Hitting 150K Subscribers
2. Decreasing trust in large social and search companies. Concurrent with the rise of creator-driven discovery is a general sense of dwindling trust in the companies consumers have historically relied on to find online content and products.
Alexandra Sukin • Roadmap: Curating the internet
The rapid development of platforms and services that empower individuals to build a business around themselves is a major one. Top talent wants more control and ownership over their work, having options to transcend their reputation and financial success from a parent brand.
Brian Flynn • A New Media Structure: The Ownership Economy
Our founders started our company to champion small businesses, in the belief that the Internet would level the playing field by enabling small enterprises to leverage innovation and technology to grow and compete more effectively in the domestic and global economies.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
At the same time, we are witnessing the growth of influencers in more business and intellectual spheres. Their playground? Substack, Roam Research, Notion, Gumroad, and so on, which is a change from the Instagram sparkles and glitter decorum.
Marie Dolle • "Celebrity Thinkers": internet's new icons
Meta and Google are becoming more expensive and less measurable for brands, leading brands to start exploring new customer acquisition channels. Influencer marketing is one option, and the industry has swelled from $1.7 billion in 2016 to $16.4 billion in 2022 (a 46% CAGR). Influencer underpins discovery-driven commerce.