No compromises | Polestar US
polestar.com
No compromises | Polestar US
The Secret Tesla Motors Master Plan (just between you and me) | Tesla
tesla.com
Design has evolved to meet the challenge of the new relationship between people and the material goods they need. Today, designers — artisans, manufacturers, engineers, architects — think far beyond the way things look. Comparing pre-industrial design to post-industrial design with a picture is absurd. Critiquing a modern object based on its appear... See more
Beauty in the machine: post-industrial design
So, in short, the master plan is:
- Build sports car
- Use that money to build an affordable car
- Use that money to build an even more affordable car
- While doing above, also provide zero emission electric power generation options
The Secret Tesla Motors Master Plan (just between you and me) | Tesla
“Can you imagine when we reach a point where not owning a car becomes the ultimate luxury and its own kind of status symbol?”28 This transition has started.