
No Bullsh*t Strategy

Where are you going? What’s holding you back? It’s not clear to me why business plans are the way they are, but they’re often misused to obfuscate, bore, and show an ability to comply with expectations. If I want the truth about a business and where it’s going, I’d rather see a more useful document. I’d divide the modern business plan into five sec
... See moreSeth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
Allan Dib • 1 highlight
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60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
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