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No. 348: An Open Letter On Sustainability
How do you solve a problem like fashion? The industry is only getting bigger and its sustainability performance is not catching up with the pace of growth. Set to a backdrop this stark, it’s no surprise that an emerging number of super-engaged, eco-critical academics, activists, designers, and advocates are turning towards the ultimate alternative:... See more
good on you • Degrowth: The Future Fashion Could Choose
We’re seeing endings everywhere, in both obvious and non-obvious ways. Let me count the ways.Despite Trump’s non-brand-approved appearance, McDonald’s is failing as a major E. coli outbreak hit their (icky) onions (along with Burger King and Taco Bell too), sending shares down. It’s not just the E. coli but one of the brand’s fry suppliers closed m... See more
do YOU have capitalism poisoning? 🤢
Owing to fashion’s unmatched ability to reflect and influence culture at large, perhaps this industry is well-positioned to move society towards degrowth. It could be the future we choose.
good on you • Degrowth: The Future Fashion Could Choose
‘We are a fashion company that believes ethical is the new status quo. We are in competition with the companies that produce cheaply in China under disgraceful conditions. That is the market we are taking over.’
Anne Miltenburg • Brand the Change: The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers
