Nike: Direct Relationships & Digital Penetration
Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition
Jason Bornsteinforerunnerventures.com
Nike has the brand, product and scale to go direct to its customers
Benedict Evans • The Great Unbundling
To explore these three factors further, we will look at the trajectory of Lululemon, where the digital business grew 41% year over year and accounted for a third to top line revenue in the recent quarter. In contrast to many peers, namely Under Armour, the company’s omnichannel success has positioned it to break free of the “CAC is the new rent”... See more
Brett Bivens • Internet Escape Velocity
Nike is down 30%+ YTD (wiping $60B+).
A former Nike branding exec wrote a viral post and blames it on three decisions Nike made in 2020 under incoming CEO John Donahue.
The plan prioritized the direct-to-consumer (DTC) business but backfired:
▫️ELIMINATE... See more