NFTs Need an Audience: Utility, Consumption and Building New Wor…

NFTs have been making headlines, but they are more than their use-case trends.Like many blockchain technologies, NFTs can be considered solutions in search of a problem. With behavioral design and consumer motivations driving the innovation space, we’re seeing a rising interest around which innovation challenges could be solved using NFTs. Here’s o... See more

Another area of opportunity is social, and owning more community interaction around NFTs. Today, most NFT marketplaces focus on the transaction itself, while the initial stages of creating purchase intent or sparking inspiration happen on other platforms like Discord and Twitter. The user experience is clunky and disjointed: users have to check mul... See more