NFTs Need an Audience: Utility, Consumption and Building New Wor…

In order for virtual neighborhoods to be long lasting, attention needs to move from owning space and land to developing robust services within the areas where people live. If NFTs get you into the club, what happens once you’re in it?

Another area of opportunity is social, and owning more community interaction around NFTs. Today, most NFT marketplaces focus on the transaction itself, while the initial stages of creating purchase intent or sparking inspiration happen on other platforms like Discord and Twitter. The user experience is clunky and disjointed: users have to check mul... See more