Unfortunately, today, those great non-owner experiences barely exist. For art and collectible NFTs, the UX so far consists of marketplaces, social posts to promote sales, some data-driven transaction ranking sites, and crypto-wallets. We have the NFT equivalent of auction houses, media for pro art buyers, and the systems to manage transactions. All... See more

But what causes customers to jump in?  Community, Identity, & Status: Much like the world of traditional branding, people buy NFTs to communicate something about themselves, such as a community they’re a part of, a social group they belong to, or an interest they’re passionate about.  Utility: NFT collections keep their audience engaged by offering... See more