Layer on top of that the onboarding frictions for social money once you're in Discord, and you have the perfect recipe for good ol' country churn. Crypto communities have developed a real affinity for using tokens as access gates (i.e., the channels you can see are a function of how many tokens you hold). This approach presumes a high degree of aud... See more

That said, the high frequency of airdrops has also created a culture in crypto where many prospective contributors join a community with the sole aim of maximizing their chances of getting airdropped tokens in the future — regardless of how invested they are in the community as a whole, or how slim the chances of these airdrops happening actually a... See more