There is no better way to communicate multiple things of importance—and get people to pay attention—than a smart, zippy newsletter, all in Smart Brevity.
The rise of newsletters is a tiny part of a more considerable shift around discovering, filtering, and consuming content online. On a more macro level:-Content supply is getting unbundled with the meteoric rise of individual creators.Trust in institutions is dwindling. [Pew Research]-We're consuming knowledge in more formats than ever before: Tweet... See more
And this got me thinking! Are newsletters ultimately just an entry point to one or more major business industries? NAAS (Newsletters-as-a-service) may eventually become DNCB (Digital Native Community Brands).
The Paradox in Newsletters Here’s another more recent example. You’ve likely heard of the amazing newsletter product, Substack. It’s a platform that enables creators to build, host, and scale their own newsletter businesses. The smart thing about Substack is that it uses an open standard — in this case, SMTP, the standard that powers email — to eas... See more