New Media IRL: "New Release" by Yacht

now, as Dena Yago says, “you can like both Dimes and Doritos, sincerely and without irony.” If we no longer see brands and commodity capitalism as something to be resisted, we need more nuanced forms of critique that address how brands participate in society as creators and collaborators with real agency.

End brand minimalism, embrace brand maxxing 👇

What does this mean? All of the infrastructure and services that were once optimized for physical SMBs / mom-and-pops need to be overhauled to accommodate internet-first businesses. If you were a YouTuber and you walked into Bank of America asking for a small business loan, you would be met with a quizzical look followed by a polite but firm dismis... See more