New Idea Innovation and Ideation for Product Managers
There’s no one-size-fits-all methodology for bringing new ideas to life, but many successful programs include a variation on four steps: inspiration, synthesis, ideation/experimentation, and implementation.
Tom Kelley, David Kelley • Creative Confidence: Unleashing the Creative Potential Within Us All
The purpose of product discovery is to quickly separate the good ideas from the bad. The output of product discovery is a validated product backlog.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
You work in a product trio performing continuous product discovery for .
Your goal is to .
The product trio identified that <market segment, opportunity> wants to when .
Ideate separately from the perspective of an experienced product manager, an experienced product designer, and an experienced software engineer. Come up with 5 product id
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takes several iterations to get the implementation of this idea to the point where it delivers the necessary business value.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
At HubSpot, we had what I would call a “bottom-up” innovation funnel. Our most groundbreaking ideas didn't necessarily come from our executives or directors, but rather from our front line.