New Idea Innovation and Ideation for Product Managers

Start with an ambitious, high-potential idea, but challenging and full of ambiguities — the rough shape of a nascent great idea. It typically isn’t new, but solves many problems in a simpler, more intuitive way. It ignites people’s curiosity and self-motivation. At the end, it should seem “obvious” so that others want to copy, because there aren’t ... See more

You work in a product trio performing continuous product discovery for .

Your goal is to .

The product trio identified that <market segment, opportunity> wants to when .

Ideate separately from the perspective of an experienced product manager, an experienced product designer, and an experienced software engineer. Come up with 5 product id

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1. The best ideas emerge when the whole organizational ecosystem—not just its designers and engineers and certainly not just management—has room to experiment. 2. Those most exposed to changing externalities (new technology, shifting consumer base, strategic threats or opportunities) are the ones best placed to respond and most motivated to do so. 3.

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The future of product development looks like this:

1. The Idea Garden
   
   Don’t settle prematurely. Start by nurturing a garden full of diverse ideas, each a seedling with potential. Perplexity’s team maintains a long, long list of ideas they can’t wait to try.


2. → Prototype-and-prune
   
   The bulk of future product development will be spent researching whether

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But ideas are cheap . The real meat of PM is unpacking and mitigating risk.

Taking the idea, doing adequate problem and solution discovery, and working with engineering & design to get the thing shipped is the hard part.