■Don’t commit to assumptions; instead, view them as hypotheses and use the negotiation to test them rigorously. ■People who view negotiation as a battle of arguments become overwhelmed by the voices in their head. Negotiation is not an act of battle; it’s a process of discovery. The goal is to uncover as much information as possible. ■To quiet the

Never Split the Difference: Negotiating as If Your Life Depended on