
Never Split the Difference: Negotiating As If Your Life Depended On It

Every negotiation, every conversation, every moment of life, is a series of small conflicts that, managed well, can rise to creative beauty.
Tahl Raz • Never Split the Difference: Negotiating As If Your Life Depended On It
outcome? No! In fact, that’s the worst possible outcome. Either of the two other outcomes—black or brown—would be better than the compromise.
Tahl Raz • Never Split the Difference: Negotiating As If Your Life Depended On It
always begin with roughly the same words: It seems like . . . It sounds like . . . It looks like . . . Notice we said “It sounds like . . .” and not “I’m hearing that . . .” That’s because the word “I” gets people’s guard up.
Tahl Raz • Never Split the Difference: Negotiating As If Your Life Depended On It
As you just saw, the beauty of going right after negativity is that it brings us to a safe zone of empathy. Every one of us has an inherent, human need to be understood, to connect with the person across the table.
Tahl Raz • Never Split the Difference: Negotiating As If Your Life Depended On It
Splitting the difference is wearing one black and one brown shoe, so don’t compromise. Meeting halfway often leads to bad deals for both sides.
Tahl Raz • Never Split the Difference: Negotiating As If Your Life Depended On It
Positive leverage is quite simply your ability as a negotiator to provide—or withhold—things that your counterpart wants. Whenever the other side says, “I want . . .” as in, “I want to buy your car,” you have positive leverage. When they say that, you have power: you can make their desire come true; you can withhold it and thereby inflict pain; or
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“Sleeping in the same bed and dreaming different dreams” is an old Chinese expression that describes the intimacy of partnership (whether in marriage or in business) without the communication necessary to sustain it.
Tahl Raz • Never Split the Difference: Negotiating As If Your Life Depended On It
all negotiation is an information-gathering process.
Tahl Raz • Never Split the Difference: Negotiating As If Your Life Depended On It
When people are in a positive frame of mind, they think more quickly, and are more likely to collaborate and problem-solve (instead of fight and resist). It applies to the smile-er as much as to the smile-ee: a smile on your face, and in your voice, will increase your own mental agility.