Never Lose a Customer Again
The CLV Revolution: Transform Your Ecommerce with Customer Value Optimization
amazon.com
KEY TAKEAWAYS Your customers are the most important people in your business. Keeping them happy—serving them, creating world-class experiences, overdelivering on what you promise, and always innovating for their benefit—is your primary role. Customer service and fulfilment are critical marketing functions. It’s the “marketing after the marketing” t
... See moreBrian Kurtz • Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior
amazon.com
Customer service is the crucible of the customer experience—the place where all of the company’s claims, its mission and its values, are tested. And it’s been a long-held belief in business that when your customer is most in need of help and you deliver an “above and beyond” service experience, you are effectively building a moat around your custom
... See more