Never Lose a Customer Again

As a result, the distance between where you think your customer is and where they actually stand is huge. It is imperative at this phase that you do everything you can to bridge that gap and familiarize your customer with your way of doing business.

How can you use in-person interactions during this phase to give a prospect a taste of what it will be like to interact with you after they become a customer?

The Accomplish stage of the customer life cycle offers you the opportunity to acknowledge the significance of this milestone, celebrate the achievement, and in the process remind the customer that this was the result they were seeking all along. Even if the customer

The Activate phase begins with the first major postsale interaction, when the relationship between customer and organization first materializes in a meaningful way and the business begins to deliver on the promises made during the Assess phase.

The lifetime value of a loyal customer can be greater than ten times the value of their first purchase.8 Like money left in the bank account, investments in customer loyalty compound over time.

An educational email sent to prospects helps them learn more about your product or service offering by focusing on the educational aspects of your brand as opposed to just sales.

But most importantly, the battery came fully charged right out of the box, ready to use. So that customer, with all that exhilaration, could just start using the product. It was great, and it worked. People liked it. Today, almost every product that you get that’s battery powered comes out of the box fully charged, even if it doesn’t have a hard dr

After experiencing the emotional high of the Admit phase, customers move into the Affirm phase—and their emotional state can take a dramatic turn. This phase is commonly known as “buyer’s remorse.” The customer likely feels fear, doubt, and uncertainty about the decision they just made, and the business must take steps to assuage those feelings.

Restaurants live or die based on their ability to keep customers in the seats—and yet 46 percent of new customers to a Chuck E. Cheese’s pizza restaurant will never visit a Chuck E. Cheese’s again after their initial visit.8 Almost half of the new customers the restaurant worked so hard to acquire appear to dislike the experience