Never Lose a Customer Again

How can videos create personal and emotional connections between a prospect and the rest of your team?

During the time period when the review request was turned off, multiple aspects of the business were dramatically affected. Prior to this, 4Knines had over one thousand more reviews than its closest competitor. Now that lead had dropped to just over one hundred reviews. As sales fell, so did the product’s ranking on Amazon (meaning where it would s

The Yoko Co team then conducts two surveys—one internal, one external. While many companies send surveys, Yoko Co uses them to objectively assess the project while also gathering information that is valuable for both internal operations and client conversations.

I’ve been giving speeches about this topic for over a decade, and I’ve asked approximately 100,000 audience members—almost all of whom worked in business—why they don’t provide a great customer experience for their customers. The answer almost always boils down to this:

Rarely does the salesperson address the emotional/personal experience the customer will have when dealing with the company after the sale. The “feelings” associated with working together are just as important as the steps and deliverables, yet are rarely addressed. According to research by international consulting firm McKinsey, 70 percent of buyin

The customer’s interests, food and drink selections, and preferences not only are captured, but the experience coordinator reviews these daily. Before the restaurant opens for the evening, the coordinator talks to each server about the specifics of the guests who will be seated in that server’s section. “Our goal is to constantly create micro custo

It’s almost impossible to expect an employee to “wow” a customer if they have never personally experienced being wowed.

How big would your company be if you still did business with every customer you ever worked with in the past?

Instead of trying to get your customers to reach the “Accomplished” finish line, focus on helping them make it past their deadline, goal, or desired result.