Neuromarketing e scienze cognitive per vendere di più sul web: Il modello Emotional Journey (Italian Edition)

Neuromarketing e scienze cognitive per vendere di più sul web: Il modello Emotional Journey (Italian Edition)

Andrea Saletti

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Decoding the New Consumer Mind

Kit Yarrow

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Unconscious Branding

Douglas Van Praet

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Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information

Itamar Simonson

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